You’d be forgiven for thinking modern consumer tech is designed by shepherds. Not the woolly jumper kind, though that might explain the colour choices, but the marketing ones. The ones with clipboards and product roadmaps who know exactly how to keep the flock moving in the right direction: toward the latest $999 glass slab with one extra camera and a new button that does what your finger already did. Because let’s be honest: at this point, most of us aren’t buying gadgets because we need them. We’re buying them because the other sheep have them. And you don’t want to

There was a time, not long ago, when every brand from your breakfast cereal to your bank seemed desperate to prove they cared. Really cared. About climate, inclusion, pronouns, mental health, mental health of penguins, you name it. The era of performative “wokeness” hit its peak somewhere between 2019 and 2021, when corporations practically fell over themselves to out-virtue-signal each other. But something has changed. The flag-waving has grown quieter. The hashtags have faded. The rainbow logos are being taken down quicker than Christmas decorations in January. We’re entering the Great Unwokening. From Billboards to Backpedalling Between 2015 and 2021,

As the 21st century accelerates, the ideological scaffolding that shaped much of the modern world, capitalism and communism, is buckling under its own weight. But if we are losing the grand banners that once gave people purpose, structure, and identity, what will we choose in their place? The steady erosion of these systems suggests not just disillusionment with outdated models but a deeper reckoning with human nature itself. Simply treating visible inequalities will not resolve the underlying ideological rift. A new paradigm, one that accepts the flaws in human nature while designing around them, may not just be desirable, but

In the aftermath of COVID-19, consumer prices didn’t just rise, they detonated. From energy to groceries, cars to rent, the cost of living ballooned in ways few foresaw. Over just 18 months following early 2021, the global cost of living surged more than it did during the entire five years leading up to the pandemic. But this wasn’t just inflation, it was a structural shock to the way the global economy works. Some industries cashed in. Others cracked under the strain. And for consumers, the effects have been stark, triggering a once-in-a-generation affordability crisis. Energy: Profits, Pain, and a Push

For decades, Europe treated defence spending like that dusty treadmill in the garage. You know it exists. You keep promising you will use it. You keep not using it. Then Russia went into Ukraine in 2022 and the treadmill got dragged into the living room, switched on, and set to sprint. Europe’s rearmament is real. The money is real. The urgency is real. The plan is the part that keeps wobbling. The continent spent years outsourcing deterrence to the United States and calling it “the rules based order”. Now it is trying to rebuild mass, readiness, and production capacity at